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  • Target’s virtual fashion show

    Retail News:

    Target held this model-less fashion show at Grand Central Terminal’s Vanderbilt Hall on November 6 and 7.

    Business Week ran this article about the 3D production and applications in business and fashion.

    Here’s another example from Diesel with real models and ‘holographic’ projections:

    1 Comment

    One Response to “Target’s virtual fashion show”

    1. Jonathan Edwards says:

      Why would Diesl want to take people’s eyes off their clothes? And what would the connection be between a hologram of a fish and a new skirt or pair of pants. I think the technology for the hologram is cool but as a marketer how would that support my product? The skeptical consumer in me thinks, “They must have thought the clothes were horrible. Quick! We have to come up with a diversion!”

      Just my thoughts.